“Excello Law stands firmly upon our values of excellence and integrity. Our commitment to excellence means we recruit only the best people.”
“Excello offered invaluable guidance and support, managing the regulatory, administrative, and managerial aspects of launching and running a legal practice.”The Case for Onshore: Why Dubai Is About More Than Offshore and Free Zone Legal Work
When Excello Law expanded into Dubai as ALBM Excello Law, one of our most significant strategic decisions was to operate as a mainland firm rather than setting up in a free zone.
As our clients increasingly operate across borders, an international footprint is essential for delivering a seamless service. The UAE — and Dubai in particular — was a natural next step in our global expansion, following our growth in the UK and beyond.
Dubai offers exceptional opportunities for UK law firms seeking growth: a strategic location, a thriving economy, and a robust demand for legal services in sectors such as financial services, fintech, and technology. With its favourable tax environment and role as a regional business hub, the city continues to attract both multinational corporations and entrepreneurial ventures, fuelling demand for corporate, commercial, and dispute resolution expertise.
Free Zones vs. Mainland – Understanding the Choice
UK businesses entering Dubai can choose between establishing in a free zone or as a mainland firm.
Free zones, such as the DIFC, are popular for their tax-free environment, 100% foreign ownership, simplified customs processes, and fast set-up times. Many law firms take this route, particularly those focused on international corporate and financial services work.
However, at Excello Law, our long-term vision aligned more closely with the advantages of operating onshore.
Why Onshore Works for Us — and Our Clients
Operating as a mainland firm allows us to:
- Represent clients in UAE onshore courts — an essential capability for disputes, civil cases, and regulatory matters. Only mainland-licensed firms can offer full legal representation locally.
- Serve a broader economy — including real estate, construction, hospitality, local commerce, and government sectors.
- Deliver local knowledge where it matters — especially in areas like construction, employment law, and commercial disputes, where regional expertise is crucial.
- Connect regionally — using Dubai as a gateway to the GCC, North Africa, and South Asia, enabling cross-border opportunities.
- Adapt and diversify — with more flexibility to expand into new sectors and respond to evolving market conditions.
While free zones offer clear benefits, the flexibility, reach, and client access of the mainland model fit our ambitions for growth far better.
A Platform for the Future
Dubai’s legal market is dynamic, diverse, and ready for innovation. For UK law firms considering international expansion, the city offers the chance to diversify services, deepen relationships, and position for long-term success in an interconnected world.
Our choice to operate onshore isn’t just about where we work, it’s about how we can best serve our clients and realise our vision for Excello Law’s global future.
George Bisnought is the Founder and CEO of Excello Law.